What is a video CV and do you need one? That’s a question more job seekers and professionals are asking in 2025. Let me explain, your traditional resume may no longer be enough. With creative industries, startups, and even tech companies embracing modern hiring tools, video CV UK trends are booming.
You are probably wondering, Should I use a video CV to stand out? If you have ever searched for how to make a video resume or looked for CV video examples, this guide is just what you need.
This guide will walk you through the pros and cons of video CVs, show you when and how to use them, and help you decide if a job application video is the right fit for your next career move.
What Is a Video CV?
You are probably wondering, What is a video CV, and do you need one? In today’s digital job market, a video CV is becoming more than just a trend; it’s a game-changer.
If you have been in the job-seeking trenches, a well-done video CV can elevate your chances of gaining employment. It is not just about saying what’s on your resume; it is about showing who you are.
This format can help you stand out in industries that value creativity and personal branding.
Definition and Overview
Let me explain. A video CV, also called a job application video or CV video, is a short video where you introduce yourself, share your background, and explain why you are an excellent fit for a job. Instead of just reading your resume, employers see and hear you.
This makes a big difference when you want to convey enthusiasm, personality, or communication skills. Video CVs are typically 1–2 minutes long and are shared via email, job boards, or LinkedIn.
They are not meant to replace a written resume, but rather to complement it, like a visual elevator pitch. In a competitive market, where 81% of recruiters now use video interviews, according to HireTruffle, your video CV can be your first impression.
If done well, it offers a memorable glimpse into who you are beyond the paper.
How It Differs from a Traditional CV
Here’s the deal. A traditional CV is a document listing your education, experience, and skills, usually reviewed quickly by hiring managers. A video CV, on the other hand, adds personality to your application.
You speak directly to the employer, often looking into the camera. This shows confidence, presence, and verbal clarity. It’s your chance to make a connection, not just a statement.
In contrast, a written CV is static and standardised. You can’t easily show tone, creativity, or emotion. But don’t throw away your written CV just yet! Most employers still require it. Think of the video CV as your intro handshake, while the written CV is your complete profile.
Together, they can double your chances. In fact, LinkedIn mentioned that two-thirds of employers in a Canadian 2021 study opened and watched spontaneous video resume submissions, and those increased callback rates by over 10%.
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When to Use a Video CV
Now, let’s look at when using a video CV makes sense. You might be asking, should I use a video CV for every job? Not exactly. Some industries love them; others not so much. The key is knowing when and where it adds value.
A video CV UK recruiters love is often one that matches the creative tone of the job. So, if the job calls for personality, presentation, or persuasion, that’s your cue to hit record.
Industries Where Video CVs Are Popular
First things first, video CVs are not for every field. But if you are eyeing jobs in media, digital marketing, design, or tech startups, a video CV can be a major asset. These industries value presentation, storytelling, and originality, which is exactly what a video resume shows off.
When applying for a digital communications role, A video CV will help to highlight your personality and communication skills, giving you an edge over applicants with text-only CVs. Employers in these sectors often expect candidates to be tech-savvy and engaging.
A 2024 survey from Zirtual found that 67% of job seekers have already participated in a video interview. So, why not video CVs? This is proof that the format is widely accepted.
If your industry thrives on visual creativity or verbal communication, including a video CV is a smart move.
When It Might Boost Your Chances
How can a video CV actually help me get the job? Well, here’s why. It shows effort, enthusiasm, and personality, all in under two minutes. For example, If you worked in client services, a video CV can convey warmth and communication skills that just didn’t come through on paper. Itwill make you memorable!
According to HireTruffle, 93% of companies using video formats plan to keep doing so. That means it’s working for them. A good video CV, UK employers admire often demonstrates cultural fit, emotional intelligence, or creativity.
These are traits a written resume can’t easily show. If the role demands communication or leadership, this format gives you a head start. Just be sure your energy matches the job culture. don’t oversell or underplay. Authenticity always wins!
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Pros and Cons of Using a Video CV
Alright, let’s get real about the pros and cons of video CVs. They aren’t perfect, but they are powerful when used well. It could open doors and shut them, too. So before you dive in, you need to understand both sides.
A job application video might wow some recruiters and worry others. What matters is how it fits your field and your personal style. Let’s break it down so you know when it works and when to hit pause.
Benefits — Standing Out, Showing Personality, Demonstrating Skills
Here’s why video CVs work;
- They help you stand out from a sea of applicants, especially when everyone’s sending the same template CV.
- A video lets you be human, not just a name on paper.
- It’s your chance to show energy, confidence, and communication skills. A marketing intern who was well-coached in using a video resume landed her dream job. Her clip showed off not only her skills but her personality, and that sealed the deal.
According to Gitnux, 56% of companies now use AI tools to pre-screen candidates through video. That means they are watching.
If you are wondering how to make a video resume, start simple: clear lighting, a strong voice, and a structured script. If you can do that, your CV video example might just be the one that lands you the call.
Drawbacks — Bias, Technical Issues, Lack of Relevance
But hold up. There is another side. Video CVs can introduce bias, like judgments based on accent, appearance, or age. These things shouldn’t matter, but they often do. Then there’s the tech hurdle. Poor sound, lighting, or shaky video can make you look unprepared.
And let’s be honest, not everyone is comfortable in front of a camera. Great candidates undersell themselves because the format feels unnatural. Plus, in traditional fields like finance or law, a video CV might seem out of place.
According to WiFiTalents, 76% of recruiters now use AI to screen resumes, yet only 40% say it’s effective. So while tech is growing, it’s not perfect. If you are unsure whether you should use a video CV, think about your role, your audience, and whether video adds or subtracts from your pitch.
How to Create an Effective Video CV
So you have decided to make one—great! But how to make a video resume that gets results? It’s not about fancy graphics; it’s about clarity and connection. A good job application video feels natural but structured. That balance is key.
As someone who’s helped others craft theirs, I have learned what works: clear points, short length, and genuine delivery. Let’s dive into the details so you can start strong and finish with a call to action that gets results.
Length, Tone, and Structure
Let’s start with the basics.
- Keep your video CV to about 90 seconds, two minutes max. Recruiters don’t have time for long intros. You want to sound confident, not rehearsed. A friendly, upbeat tone goes a long way.
- Break it into three parts: an introduction, your core strengths, and a clear close. Say your name, your role, and why you’re applying. Then share two or three standout skills or experiences. End with what you are looking for and a thank-you.
That structure keeps you focused and makes it easier for recruiters to follow. A polished video CV that UK employers enjoy watching is short, personal, and technically smooth.
- Use natural light, record in a quiet space, and maintain good eye contact with the camera. Practice your delivery, but don’t memorise, just talk like you would in an interview. That’s what makes it feel real.
What to Include: Intro, Skills, Achievements, CTA
Now here’s what goes in. Start with a warm greeting and your name, don’t skip that. Next, state the job or field you’re targeting. This anchors your message. Move into your strengths: skills, past roles, and major achievements. Mention metrics if you can.
For example, “I increased engagement by 30%” carries weight. This is where your CV video example shines. Then end with a call to action. Invite the employer to connect, schedule an interview, or check your LinkedIn. Keep your tone positive and clear.
If you are applying in a creative field, feel free to add light editing or background music, but keep it professional. A good video CV, UK recruiters love, tells your story with intention. Don’t just recite your resume, humanise it.
If you’re feeling stuck, imagine you are speaking to a friendly hiring manager. That mindset shift makes a huge difference.
Tools and Platforms to Use
You don’t need a film studio to create a great video CV. A phone or webcam works fine if you use it well. Free tools like Canva, Clipchamp, or Animoto help you edit without stress. Also, Loom for quick recordings, it’s simple and shareable.
If you’re wondering how to make a video resume professionally, platforms like Vimeo or YouTube let you host and share with custom links. LinkedIn also enables you to upload intro videos to your profile. Whatever tool you choose, focus on clarity.
Use a tripod, find a clean background, and test your audio. You don’t need animation unless you are in a design-heavy field. And please, no vertical filming! Always go landscape. Keep the file size light so it’s easy to upload to job boards.
A good job application video should look effortless, even if it takes a few takes to get there.
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Alternatives to a Video CV
Still not sure if this is your style? That’s okay. What is a video CV, and do you need one may lead you to explore other personal branding tools. Not everyone likes speaking on camera, and that’s valid. The good news is that there are different ways to stand out.
From personal websites to digital portfolios, your options are growing. Let’s check out some strong alternatives that still let you showcase your skills and personality, just in a different format.
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Personal Websites
If you would rather skip the video, a personal website can be just as powerful. It lets you host your resume, blog posts, project samples, and testimonials all in one place. Think of it as your career hub.
You can customise the layout, share your contact info, and even link to work samples. I used one when applying for freelance writing gigs, and it helped clients learn about me before we ever spoke. A clean, mobile-friendly site shows tech skills and professionalism.
And yes, it works well across industries. If you are in a portfolio-heavy field like UX or photography, your website can double as your digital portfolio. Just make sure it’s easy to navigate.
A personal site may not include video, but it shows intention and effort, qualities every employer values. It’s also great for long-term career visibility beyond one job application.
LinkedIn Profile Videos
Here’s something you might not be using yet: LinkedIn profile videos. These short clips sit right on your LinkedIn photo and autoplay when someone visits your profile. It’s like your own 20-second pitch to recruiters.
You can record yours to share a bit about your career journey and goals. That small video helped people connect with you beyond the text. You can talk about what drives you, what kind of roles you’re seeking, or what sets you apart.
Since LinkedIn is where 75% of job seekers now find opportunities, according to Novoresume, this feature is worth using. The key? Be brief, be real, and smile! A great profile video doesn’t need to be fancy.
You are just giving people a reason to remember you. If what is a video CV and whether you need one still feels like a stretch, this could be your halfway point.
Digital Portfolios
Last but not least, digital portfolios. These are especially useful if you are a creative, designer, or developer. They showcase real work samples that speak louder than words. When a graphic designer builds one, it becomes the number one tool in their job hunt.
Portfolios can include images, PDFs, web links, or even embedded videos. They let recruiters browse at their pace and see your skills in action. A strong portfolio supports your story, whether or not you use a video CV.
Tools like Behance, Dribbble, or even Google Drive folders can do the trick. Just keep things organised and clearly labelled.
If you have been asking should I use a video CV?, weigh it against this: can your portfolio speak for you just as well? Sometimes, showing your work is more effective than describing it. Let your talent do the talking.
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Now that you’ve examined what documents you need, its time to trust applybuddy with your CV, cover letter and linkedin optimisation. That’s not all, we help you prepare for impactful interviews and go to extra mile to apply for you.
FAQs
Do employers in the UK accept video CVs?
Yes, many employers in the UK, especially in creative industries, startups, and tech firms, are increasingly open to video CVs. While not all traditional sectors have adopted them, a video CV UK is often seen as innovative and engaging.
Always tailor your approach based on the industry norm.
How long should a video CV be?
Ideally, your video CV should be between 60 and 90 seconds long. It’s enough time to introduce yourself, highlight your top achievements, and make a strong impression.
Keep it concise, structured, and professional to avoid losing the viewer’s attention while still showcasing your personality and skills effectively.
Is a video CV better than a written one?
A video CV isn’t a replacement for a written one, but it can be a strong complement. It adds value in industries where personality, communication, and creativity matter. Pairing a video CV with a traditional resume gives you a competitive edge and caters to different recruiter preferences.
Can I use a video CV on job boards?
Yes, some job boards and career platforms allow video CV uploads or links. You can also include it in your online portfolio or LinkedIn profile.
Check the specific platform’s guidelines before uploading to ensure your job application video is formatted correctly and visible to recruiters.
What if I’m not comfortable on camera?
It’s completely normal to feel uneasy on camera. Practice, script planning, and using a quiet, well-lit space can help. If you’re still uncomfortable, consider alternatives like a personal website or a LinkedIn profile video.
The goal is to express yourself authentically, not to aim for perfection.